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1 logical appeal
рекл. воззвание [призыв\] к логике* (рекламный подход, при котором предложение товаров и услуг базируется на обращении к логике потребителя; при таком подходе товары или услуги представляются как логический выбор потребителя, напр., если соблюдающий диету потребитель хочет пива, то его логическим выбором будет светлое пиво)Syn:See:* * * -
2 logical appeal
Деловая лексика: призыв к разумности -
3 logical sell
рекл. разумное предложение* (рекламная аргументация, основанная на логической модели поведения потребителя)It's the copy - the words and the logical sell - that convinces consumers.
She thought that, from a marketing point of view, it would be a more logical sell to the voters to do as the Master Plan suggests.
The end of the piece basically states that there needs to be a balance between the emotional sell and the "logical" sell.
Syn: -
4 rational appeal
1) марк. рациональный мотив (маркетинговый подход, при котором предложение товаров и услуг рассчитано на рациональный выбор покупателя, основывающийся, напр., на знании о качестве товара или сравнительного анализа его цены)See:2) марк. рациональная притягательность* (свойство товара, способного привлечь рационального потребителя)Syn:See:comparison shopping, knowledge of commodities, immediate appeal, snob appeal, recreational appeal, mass appeal, masculine appeal, selling appeal, health appeal, game appeal, moral appeal, advertising appeal, price appeal, consumer appeal, marketing appeal, service appeal, sales appeal, emotional appeal, fear appeal, female appeal, sex appeal -
5 snob appeal
1) марк. обращение к снобизму (маркетинговый подход, при котором предложение товаров и услуг базируется на поощрении стремления потребителя возвыситься над другими)2) марк. снобистская притягательность* (свойство товара, рассчитанное на стремления покупателя возвыситься над другими)Syn:snob effect 2)See:immediate appeal, rational appeal, recreational appeal, mass appeal, masculine appeal, health appeal, game appeal, moral appeal, advertising appeal, price appeal, consumer appeal, marketing appeal, service appeal, sales appeal, emotional appeal, fear appeal, female appeal, sex appeal, selling appeal, logical appeal -
6 features\ of\ publicist\ style
- combination of logical argumentation and emotional appeal;- features, common with the style of scientific prose and emotive prose;- coherent and logical syntactical structure, expanded system of connectives and careful paragraphing;- use of words with emotive meaning, the use of other SD as in emotive prose, but the SD are not fresh or genuine;- individual element is little in evidence here, generally toned down and limited;- brevity of expression (sometimes epigrammatic) - leading feature;Source: I.R.G.See: publicist styleEnglish-Russian dictionary of stylistics (terminology and examples) > features\ of\ publicist\ style
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7 decision
n1) решение; постановление2) юр. решение; определение
- administrative decision
- adverse decision
- alternative decision
- arbitral decision
- arbitrary decision
- arbitration decision
- arbitrator's decision
- bidding decision
- brand extension decision
- business decision
- committee decision
- compulsory decision
- court decision
- draft decision
- early decision
- executive decision
- expert's decision
- favourable decision
- final decision
- judicial decision
- justified decision
- logical decision
- make-or-buy decision
- management decision
- managerial decision
- marketing decision
- motivated decision
- negative decision
- operative decision
- optimal decision
- optimum decision
- original decision
- policy decision
- positive decision
- preliminary decision
- production decision
- prompt decision
- purchase decision
- reasonable decision
- reorder decision
- savings decision
- sensible decision
- sequential decision
- speedy decision
- spending decision
- strategic decision
- terminal decision
- timely decision
- trade-off decision
- unanimous decision
- unilateral decision
- unmotivated decision
- wrong decision
- decision of arbitration
- decision of the Arbitration Commission
- decision of the Board of Appeals
- decision of a commission of experts
- decision of the court
- decision of a question
- decision on appeal
- decision on an application
- decision on the merits
- decision under risk
- affirm a decision
- appeal against a decision
- arrive at a decision
- await a decision
- carry out a decision
- cancel a decision
- come to a decision
- confirm a decision
- delay a decision
- enforce a decision
- execute a decision
- give a decision
- hand down a judicial decision
- hold a decision
- hold over a decision
- implement a decision
- kick against a decision
- leave to smb's decision
- make a decision
- obey a decision
- pass a decision
- perform a decision
- reach a decision
- rescind a decision
- submit for decision
- submit to a decision
- take a decision
- wait for a decisionEnglish-russian dctionary of contemporary Economics > decision
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8 publicist\ style
covering such genres as essay, feature article, most writing of "new journalism", public speeches, etc. (V.A.K.)••The general aim is to exert a constant and deep influence on public opinion, to convince the reader or the listener that the interpretation given by the writer of the speaker is the only correct one and to cause him to accept the point of view... not merely by logical argumentation, but by emotional appeal as well (brain-washing function).- features of publicist styleSubstyles: oratorical (direct contact with the listeners); radio commentary; essay (moral, philosophical, literary; book review in journals and magazines, pamphlets); articles (political, social, economic).Source: I.R.G.See: publicist style••имеет своей основной функцией воздействие на волю, сознание и чувства слушателя или читателя (I.V.A.)See: functional style, stylistic deviceEnglish-Russian dictionary of stylistics (terminology and examples) > publicist\ style
См. также в других словарях:
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